This is an advertisement for the car company, Jeep. Specifically, it is advertising the Jeep Wrangler. This ad uses narration to help sell the jeep. The words/phrases they choose to describe it are words that describe how strong and sturdy the car is. Also, the ad provides an illustration of the car in a very mountainous, rocky area. The illustration goes hand in hand with the narration to help portray the idea that this car is very sturdy and can drive well in rocky places (such as Arizona, as mentioned) that other cars could not. When thinking of a cowboy, most people think of them as tough and strong. Therefore, by having a cowboy sitting in the driver seat, this further depicts the idea that this a tough car and can drive on all different types of surfaces, especially rugged surfaces.
